atmos spreads the Japanese culture through the exclusive and innovative collaboration with the prestigious American brand COLE HAAN for a Lux Crib Collection, inspired by the concept of the luxurious house.
Since its creation in 1928 by Trafton Cole and Eddie Haan, the COLE HAAN brand has expanded from its initial offerings of men’s shoes including women’s footwear, clothing, and accessories, prioritizing both style and comfort. Their shoes incorporate Grand Foam technology in the midsole, which aims to decrease the weight on the body, imitate the foot’s natural flexibility, and provide responsive cushioning to deliver exceptional comfort.
Tradition and modernity collide in the special “Lux Crib” collection in two lifestyle silhouettes - the GRANDPRO CROSSOVER and the 5.ZG WING OX with elegant COLE HAAN signature elements in 3 mixtures of off-white, black, and brown colors. The GRANDPRO CROSSOVER is designed with a low basketball silhouette, while the 5.ZG WING OX features a running shoe design.
To affirm the luxurious style, gold leaf branding and co-branding are applied to various parts of the shoe, including the quarter panel, insole, tongue tag, and the one sewn along the tongue. The shoes are finished with an off-white Grand Foam midsole and gum rubber outsole, creating a harmonious overall appearance.
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