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Sporty and Rich began as a mood board for life; a collection of images from past and present that represent a life surrounded by beauty. It soon expanded into a print magazine, covering design, love, creativity, and forgotten moments and people. Now, we offer a collection of simple, yet thoughtfully designed products that emphasize longevity over momentary relevance.

As a brand, we value our mother earth. This is why we have partnered with leading environmental non-profit organizations to help reduce and offset the damage that producing garments does to our planet. We encourage our customers to keep their S&R pieces forever, as they will only get better with time.

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In fashion, innovation transcends aesthetics—it becomes a way of life. The ASICS GEL-KAYANO™ 20 sneaker is more than just a shoe — it’s a celebration of creative expression and functional elegance. This relaunch draws inspiration from the craft of styling, where form meets purpose and individuality shines through. For this journey, we turn to Siri Edit Andersson, a Swedish-Danish stylist.

SHOP NOW: ASICS GEL KAYANO 20