Huf

HUF-founder Keith Hufnagel, a New York City skateboarder in the late-80s, embraced skateboarding as a counterculture lifestyle. Moving to San Francisco in 1992, he opened HUF boutique in the Tenderloin District. HUF quickly gained recognition as the premier destination for exclusive merchandise in skateboarding, streetwear, and sneakers in the Bay Area.
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