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In the Swiss Alps, retired athlete Olivier Bernard and his friends Caspar Coppetti and David Allemann set out to create a running shoe with a revolutionary feel. They developed CloudTec, a cushioning technology that offers a unique "running on clouds" experience. Expanding beyond running, On now offers shoes for lifestyle and outdoor activities. With over 7 million fans in 50+ countries, On continues to innovate and bring exciting advancements to the world of footwear.

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